The Longevity Protocol Serum + Moisturizer — one product built to do the work of a five-step routine, evaluated across more than 80 clinical participants — is now available at Ulta.com.

The strategic partnership advances Consumer First Formula strategy to reach new consumers with a curated assortment in 600+ Ulta Beauty stores and on Ulta.com

Concept-driven worlds for Cécred, Supergoop!, OUAI, Tatcha, Not Your Mother's, Pattern, OSEA, Olaplex, and Tree Hut anchored Pop Up Mob's second consecutive year of producing for the event