Beginning August 20, the first market launch under the companies' global partnership brings 19 OLIVE YOUNG-curated Korean beauty brands—selected by OLIVE YOUNG in partnership with Sephora for their proven performance, consumer popularity and trend leadership in Korea—to SEPHORA stores and Sephora.com, with expansion planned across key global markets

The first U.S. edition will feature 55 Korean beauty and lifestyle brands, interactive experiences, and personalized beauty services in one immersive K-beauty playground