Old Navy Beauty Co. Launches Nationwide and Online, Your New Destination to Complete Your Look
Old Navy is officially stepping into the beauty space with the launch of Old Navy Beauty Co. (“ONBC”), a new beauty experience featuring the exclusive ONBC body care collection alongside a curated assortment of beloved fan-favorite beauty brands. The ONBC original body care collection was developed in collaboration with some of the industry’s most celebrated experts. Now available for the first time online and in stores nationwide, ONBC combines premium ingredients, sophisticated fragrances, and high-performing formulas to redefine accessible luxury, bringing elevated beauty essentials to customers at a price only Old Navy can deliver.
Following a successful pilot program that introduced customers to both the exclusive Old Navy Beauty Co. collection and a curated assortment of beauty brands, Old Navy is launching the collection online and in 500 stores across the US and expanding the experience nationwide by the end of September. The launch includes ONBC's expanded lineup of hair & body mist, body wash, and body lotion available across seven custom scents. The collection is complemented by a curated assortment of fan-favorite beauty brands, making Old Navy a one-stop destination for everyday essentials from style to beauty.
“With Old Navy Beauty Co., we’re continuing to build a more complete omnichannel shopping destination for our customers, bringing beauty alongside the style and value they already know and love. This expansion reflects our commitment to making everyday shopping simpler, more inspiring, and more convenient through an accessible assortment designed for everyone.” – Haio Barbeito, CEO and President of Old Navy.
