Jessicurl Launches on Ulta.com, Expanding Access to Trusted Curl Care for Waves, Curls, and Coils

Jessicurl, the pioneering curl care brand trusted by textured-hair consumers since 2002, is proud to announce that its products will now be available on Ulta.com Marketplace, making it easier for more consumers to discover clean, high-performance formulas created specifically for waves, curls, and coils.

Founded on the belief that everyone has the right to embrace and celebrate their natural texture, Jessicurl has built a loyal community through education, authenticity, and results-driven formulas. The brand offers a curated assortment of cleansers, conditioners, styling products, and treatments designed to support healthy, defined, moisturized curls without harsh ingredients.

Jessicurl’s expansion to Ulta.com builds on the brand’s growing retail and professional presence. Jessicurl is currently available in more than 750+ U.S. salons and natural retailers, as well as through SalonCentric.com and Cencora.com Marketplaces, and KeHE Distributors, further demonstrating the brand’s strong foundation across professional, natural, and specialty beauty channels.

“We are thrilled to bring Jessicurl to Ulta.com and introduce our brand to even more curl consumers,” said Cindy Scott, CEO of Jessicurl. “For more than 20 years, Jessicurl has been dedicated to helping people care for their natural texture with confidence. This launch represents an exciting opportunity to expand our reach while staying true to the values that built our community.”

Jessicurl formulas are vegan, cruelty-free, gluten-free, and free from silicones, parabens, SLS/SLES, harsh sulfates, and drying alcohols. With options available in Fragrance Free, Island Fantasy, and Citrus Lavender, the brand offers solutions for a wide range of curl types, preferences, and sensitivities.

The launch on Ulta.com further supports Jessicurl’s continued expansion beyond direct-to-consumer into broader retail and specialty beauty channels, giving consumers a convenient new way to shop the brand online.

Jessicurl products will be available at Ulta.com beginning August 1, 2026.

About Jessicurl Founded in 2002 in Arcata, California, by curly-haired founder Jessica McGuinty, Jessicurl was created out of necessity and remains dedicated exclusively to the science and care of curls. The brand empowers people with textured hair to embrace their natural pattern through clean, vegan, cruelty-free formulas and education-first curl care. Known for its authenticity, loyal community, and high-performance products, Jessicurl offers a full line of textured haircare from routine staples to specialty treatments that are designed to deliver healthy, defined, and moisturized curls without harsh ingredients.