Curaprox and VITO are celebrating pizza with a new limited CS 5460 Edition toothbrush
Swiss oral care brand Curaprox has unveiled its latest Special Edition together with VITO Schweiz AG, inspired by one of the most beloved foods: pizza! The CS 5460 Pizza Edition celebrates the pizza universe, togetherness, joy, and the simple moments that bring people together.
Pizza is one of the most popular foods for people across generations. From spontaneous lunches or dinners to long conversations that stretch into the evening, and laughter shared over a warm slice – pizza is cherished across regions, and pizza lovers can be found all over the world.
The CS 5460 brush head and the iconic VITO Pizza share the same elongated shape. One with 5460 bristles and one with fresh and tasty ingredients. This playful similarity invites people to enjoy pizza in all its diversity. With the CS 5460 Pizza Edition, Curaprox and VITO Schweiz AG turn everyday rituals – whether eating or brushing – into joyful moments. Designed and produced in Switzerland.
Inspired by the iconic Pizza Margherita, the design brings familiar colours and textures to life. Warm dough tones, vibrant tomato red, creamy mozzarella white, and fresh basil green appear across the bristles and packaging, while playful illustrations of ingredients create a lively world filled with humour and positivity.
“VITO has always been about creating memorable moments that bring people together over a fresh, regional slice of warm and tasty pizza,” says the VITO team in Switzerland. “Partnering with Curaprox allows us to bring that same sense of joy and care into a completely different part of daily life – celebrating everyday rituals with pizza.”
The CS 5460 Pizza Edition combines this joyful storytelling with Curaprox’s trusted oral care expertise. Equipped with 5,460 ultra-soft Curen® filaments, the toothbrush offers gentle yet highly effective cleaning that protects teeth and gums. Produced in limited quantities, the CS 5460 Pizza Edition makes people smile while providing outstanding care for teeth. Available now via the Curaprox e-shop and selected retailers worldwide while supplies last.
Learn more at www.curaprox.us
Key Features of the Pizza Special Edition:
● Pizza-inspired design: Colours and illustrations inspired by Pizza Margherita.
● Gentle Curaprox performance: 5,460 ultra-soft Curen® filaments for effective yet gentle cleaning.
● Limited availability: A unique design produced in small quantities.
About Curaden AG
Driven by passion, run by family – Curaden AG, headquartered in Kriens near Lucerne, is a global leader in preventive oral care. “Better health for you” is our promise. With products, education, and smart solutions available in more than 90 countries, we inspire individuals and professionals to shift from repair to prevention – making oral care simple, motivating, and impactful.
About VITO Schweiz AG
VITO was founded in 2017 in Basel and is a community-oriented company. Today, VITO operates four restaurants and two takeaway outlets in Basel and Zurich, Switzerland. Following the mission “together we are pizza,” " pizza al taglio” is served both by the slice and as a whole pizza to share.
